Creative Driving: The Race Service Story

Kris

Hey everyone, welcome to the Golden State MB Car Club Podcast. , the podcast where we dive into the stories behind the passion for performance, precision, and the lifestyle that surrounds the Mercedes-Benz brand.

Kris

I'm the man the myth the legend KRIS,

Donald

and I'm Donald, CEO / President of GOLDEN STATE MB CAR CLUB,

Kris

Alright, This is everything you need to know about Race Service it all started in 2018, Los Angeles. Two guys, Jacob Agajanian and James Kirkham, decide to flip the script on how we think about car culture. They didn’t just dream it—they built Race Service into this, I don’t know, almost like a creative playground for the automotive world. How cool is that?

Donald

Exactly. And their headquarters on Venice Boulevard, it’s... well, it’s not your average office space. It’s part workspace, part community hub. You’ve got artists, designers, car enthusiasts—all these different people coming together under one roof. It’s pretty remarkable.

Kris

Yeah, and it’s not just about work, right? They’ve got themed events, they’ve got these Friday hangouts where people can, like, skate or shoot hoops. I mean, they’ve turned it into this full-blown vibe. It’s wild.

Donald

It really is. And then you add in their collaborations with people like Nicolai Sclater, or as some might know him—Ornamental Conifer. This guy’s art is, um, just bold and edgy. His typography-based work gives Race Service its, uh, unique visual flair. You know, it’s not just about cars; it’s about art meeting motion, design meeting engineering. That sort of thing.

Kris

Right! And Nicolai’s style, it’s like this—what’s the word?—this cheeky, almost rebellious energy that meshes so perfectly with the Race Service brand. Like, if you see it, you immediately know it belongs to them. It’s... man, it’s just electric.

Donald

And that’s where Race Service stands out. They’re not just creating for the now; they’re building a culture that feels forward-thinking. It’s something other agencies could learn a lot from.

Kris

Totally. And with their track record, I mean, they’ve already built a reputation for being that go-to hub for anyone obsessed with cars and creativity. It’s next-level innovation, no doubt.

Kris

Speaking of all the amazing things they’ve got going on, those 'Rise Shine' meet-ups are a perfect example. It’s like the ultimate mash-up of cars, art, and just the best vibes. I went to one a while back, and man, it was like stepping into a whole other world.

Donald

A world where, uh, everything revolves around connection. These events aren’t just about showing off cars or talking shop. They’re about bringing people together—artists, gearheads, creatives—everyone who shares that passion for innovation and the automotive lifestyle.

Kris

Exactly! And, I mean, you feel that energy as soon as you walk in. I remember, there was this one meet-up where I ran into this guy who built his own drift car. He had this insane story about how he funded it by painting custom helmets with, like, these wild, abstract designs. Told me he got inspired by the art they showcase at Race Service. How cool is that?

Donald

Yeah, those kinds of stories are what really make Race Service special. It’s not just about who has the fastest car or the flashiest mods. It’s about fostering creativity and celebrating the effort behind it, whether it’s through art, engineering, or storytelling.

Kris

Yeah! And they don’t stop there. I mean, Fridays? You’ve got people skating, shooting hoops, just hanging out. It’s not forced or overly curated—it’s just real, you know?

Donald

And that, I think, is what sets them apart. They’re blending high-performance enthusiasm with, uh, this laid-back, inclusive vibe. You don’t have to be a car expert or an artist to feel like you belong. That’s what keeps people coming back, I think.

Kris

Totally. Race Service isn’t just a place; it’s like a culture where every detail, every moment, feels connected to something bigger.

Kris

And speaking of how they bring everything together, what blows me away is how Race Service didn’t just build a community—they’ve built a whole identity around it. Like, their brand strategy is so seamless, it ties everything together perfectly. And that trademark they locked down? next level.

Donald

Absolutely. A trademark like that isn’t just about protecting a name; it’s about, um, securing a legacy. It means they’re not just thinking about the present—they’re safeguarding their brand’s future. It’s like laying down strong lap times knowing you’ve got more races ahead.

Kris

Right! And it’s not just about protection. With that trademark, they can expand into, what, clothing, entertainment, even more design work. It’s like they’re setting themselves up to, like, dominate the creative automotive space even more than they already are.

Donald

And you really see that artistic influence everywhere. I remember, uh, when I visited their headquarters, I walked through these areas where art and cars literally collided. You’d see, say, a vintage car sitting in front of this mural, the kind that just makes you stop and think, “Wow, this is something special.”

Kris

That’s so cool. Like, they’re taking something as gritty and hands-on as car culture and making it high art. And they’re not faking it—it’s authentic, which is, I think, why everyone connects to what they’re doing.

Donald

Exactly. And what stuck with me was how intentional everything felt. Every project, every design—it all worked together. Even the people there, you know, you could see how excited they were to be part of something bigger, something that’s pushing the limits of creativity in the community.

Kris

Man, hearing that makes me wanna swing by there again. They’ve got this synergy between art and automotive design that’s kind of inspiring, right? It sparks ideas, and not just for cars, but for how to, like, think bigger about what’s possible.

Donald

Couldn’t agree more. And I think that’s what makes Race Service so, well, unforgettable. They’re not just talking the talk—they’re out there walking it, building something that’ll last.

Kris

yes, yes, yes.... And that’s what it’s all about, right? Leaving your mark on the world, one art piece, one car, one project at a time.

Donald

Well, I guess that’s a wrap for today. There’s so much more we could dive into, but Race Service really is a prime example of what happens when you combine passion, creativity, and a bit of risk-taking.

Kris

Couldn’t have said it better myself. Alright, folks, thanks for tuning in! Keep chasing those dreams, keep pushing those limits, and we’ll catch you next time.

Donald

And to everyone out there, If you enjoyed this story, subscribe and leave us a review.

Kris

And if you've got a Mercedes-Benz story of your own-we want to hear it. Until next time.

Donald

"Live with purpose, cherish our legacy, and forge a path that inspires future generations."

Donald

KrisThis is Driven by Legacy.